Behind Seamless Styling

Hello, I’m Emma Cattermole, founder of Seamless Styling, but my journey into fashion began long before I launched Seamless Styling. In 2016, fashion shifted from a simple interest to a true calling. My first lessons didn’t come from textbooks, but from the other side of the camera. As a young model for editorial brands, I saw how clothing could tell a story, set a mood, and completely transform how someone felt about themselves.

But I wanted to understand fashion beyond the lens. So I traded photo shoots for lecture halls, studying Luxury Fashion and Business at Istituto Marangoni. There, I immersed myself in the craftsmanship, strategy, and psychology behind style, graduating with First Class Honours.

Armed with fresh knowledge, I stepped into the world of Fashion Buying and Wholesale. It was fast-paced, exhilarating, and taught me to read market trends like a second language. Yet, something was missing. I realised I didn’t just want to influence what was on the shelves, I wanted to make a difference in the lives of the people wearing the clothes.

That spark became Seamless Styling, a personalised styling service built on the belief that style is more than fabric and fit; it’s a form of self-expression and empowerment. By learning each client’s unique style, body shape, and lifestyle, I create looks that feel authentic, flattering, and confidence-boosting.

Every step of my journey has been about one thing: helping people feel like the best version of themselves. Fashion, to me, is less about the outfit and more about the confidence it brings.